11-11-11: A Birthday Reflection
When one's got a birthday on the 11 November 2011 aka 11.11.11, one can't let the day pass without a bit of a gloat. Let the ego do a bit of a trip after all, a chance like this only happens once in a millennia.
The year leading up to today exactly 12 months ago started ceremoniously here in Melbourne after an ordeal of a work stint in Singapore where I suffered greatly under the venomous fangs of characters worthy of the True Blood TV show (the only difference is that these characters don't die that easily but that's another story). I toasted 40 with some friends at Cumulus Restaurant and went onto further celebrations (watching U2 and Sting in concert) in the weeks that followed. Oh and did I mention I met Oprah? Well she was about a hundred feet away but still, same air over Fed Square!
Unable to find any work and still stuck in recovery mode, I took the time to heal emotionally through writing and sought out to complete my debut novel Republic Day. As it turned out, this was just one of many highlights that would make 2011 a truly awesome year. So without more waffle, here they are:
Republic Day, my debut novel is now soon to see the first round of send-offs in its first proof edition. I had the awesome chance to work with award winning editors the likes of Beau Hillier. Time-permitting, the all-new promo website will be ready soon.

Completed and helped launch the coffee table book project for a photographer friend from Singapore. Arguably the first to dare normalise male nude imagery in puritan Singapore. (More here)
Designed and launched Pet Paws, a website for my partner's friend's pet minding business. (Visit full site here.)
Had a micro-stint at Tribal DDB working on ANZ work. Awesome to have worked with Nick Cummins, someone whose ethos I've admired from afar and also Lee Harrington again, possibly the nicest person in advertising in Melbourne.
Just when I thought my year couldn't get any better, I found myself going permanent midway through 2011 at Nourish Brands, a fledgling agency headed by an ex-GP Y&R GAD, the lovely Maria Crews who amazes me still with her abilities to bend time, fight monsters and win new business… all in her day's work. I'm thankful that she continues to inspire me and allow me to inspire others with the work that we do. All I can say about my new 'home' is that it's allowed my resolution to come true: to be able to put in an honest day's work and go to bed at the end of the day feeling grateful.
Here's a superbly abbreviated summary of the work I did as the agency's Creative (and Art) Director.






(To see more stuff, visit here)
Home-wise, things are sweet too. Me and my partner are looking forward to our new home, being built as we speak and ready by mid-2012. We also brought in two lovely additions to our lives: Miss Ethel and Miss Laverne, munchkin cats from Perth, both sisters, both at odds with each other in terms of personality, appetite and affection preferences. We now know what the fuss is all about with youtube clips of cats and their silly antics. They're gorgeous and so damn comical sometimes we could not resist filming a clip of our own.
So there you have it. 2011 for 11.11.11.
Tomorrow we're heading off to Hobart in Tasmania for my much needed break. Going by all the blessings I've managed to count so far, something tells me there's more awesomeness in store for the year ahead so I say: bring it on!
Thank you for reading this and for each and every new friend who's counted me as your own: thank you for being part of my little journey.
xx jef






